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Alexander Rose Creative engineers brand identity for new automotive component...
Controlled Power Technologies is a brand new UK based automotive component supply company with expertise in powertrain engineering, power electronics and control software, formed to help develop much...
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A brimful of Asha!
Asha’s Indian Bar & Restaurant won Best Newcomer at the Taste of Birmingham Awards Birmingham now has its very own brimful of Asha on Newhall Street. We’re not kidding, Asha’s is the latest...
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ShowerSave set to clean up with New Brand Identity and Marketing Collateral
Living in a hard water area means the harsh effects of limescale soon damage your shower glass leaving it marked and stained. In addition the calcium deposits harbour bacteria and germs. Soap, grease...
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Retro food and drink promotions for Little Rascals Indoor Play Centre in Hitchin
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Christmas marketing and promotions for ColourVUE, the UKs leading...
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Promotional poster designs for leading organic coconut cooking oil and food...
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Getting value for money from your advertising
Advertising often works most effectively when used in conjunction with other marketing and promotional techniques, such as press releases, special events and direct selling. Combining these factors...
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Re-branding the Right Way
Re-branding, is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This may involve radical...
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New age brings fresh demands
Brands must learn to engage with the Millennials – the 14- to 31-year-olds reshaping society – if they are to get their message across. By Marian Salzman Throughout the developed world, the...
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How to write an effective Press release
When writing your Press release don’t make it sound like a free plug for your company. This is a fundamental mistake of many Press releases and is a sure-fire guarantee of your release landing in the...
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Fancy a rebrand, chief? It’s so exciting it could even ruin you
Years ago someone clever defined the difference between direct marketing and traditional advertising by saying that advertising takes the horse to water, and direct marketing makes it drink. This...
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Why design really matters during a slow economy
Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and...
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Looking at it from your customers point of view
Are your business communications really hitting the spot and communicating the benefits of your business effectively to your audience? It’s all too easy to send flyers, promotional literature and email...
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The Importance of a Logo and Marketing Materials
The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get...
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How to create a marketing strategy that’s better than your competition’s in...
Getting your marketing strategy right from the start makes all the difference to the results you achieve. This is our guide to getting it right. Step 1: Compile an exhaustive list of the facts Step 2:...
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The perfect drive for maximum impact and returns
What do you get if you combine the most recognised and trusted marketing tool with the very latest storage device? A unique and effective marketing tool to increase awareness and drive sales for your...
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Generate more profit by identifying your target market
In marketing, one size does NOT fit all. Know your audience and address their concerns. Who are your customers? The whole world isn’t your market, you know. You need to get specific. Knowing your...
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How to best use Neuromarketing in direct campaigns
By Antony Miller, Head of Media Development, Royal Mail. With consumers holding more marketing power than ever, thanks in part to the growing power of social media, brands are finding it increasingly...
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How to best use creative in Direct Mail campaigns
As a small business you want to stand out from the crowd. Did you know that today’s consumer is exposed to up to three thousand marketing messages each day? Clearly, in such a crowded marketplace, the...
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‘A Strategy for Sport in Essex’ brochure design and production
sportessex is the official body for sport in Essex and is recognised by Sport England and the Department for Culture, Media and Sport. Their role is to ensure that everyone in Essex has the...
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